Cancer campaign tackles drop in urgent referrals

Thu 18th June 2020

Health chiefs across the area have joined together to launch a new cancer campaign “Why wait? Cancer doesn’t”, aimed at tackling the fall in the number of people going to their GP with concerns regarding cancer symptoms.

Seven clinical commissioning groups (Tees Valley CCG, North Tyneside CCG, Sunderland CCG, South Tyneside CCG, County Durham CCG, Newcastle Gateshead CCG and North Cumbria CCG) have partnered with the North of England Commissioning Support (NECS) and the Northern Cancer Alliance to launch the campaign which will run on social media channels for the next month.

The campaign urges people with potential cancer symptoms to “don’t delay, call your GP today” and contact their GP practice if they notice anything out of the ordinary, as GPs send a very clear message that general practices are open and the NHS is still able to provide essential and urgent treatment for cancer.

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